One of my most recent developments was establishing a chapter profile on LinkedIn. I noticed the potential for marketing on LinkedIn when working at my TA job for the Business Career Center at the Nebraska College of Business. Curriculum for BSAD 333 (a career development course taken by Sophomore-Senior students) focuses on developing a LinkedIn profile. Creating a profile and advertising recruitment through this offered an additional opportunity to expand our reach.
LinkedIn offers a choice to create a company profile, and by creating a company profile versus a personal profile, I was able to create job postings. Through LinkedIn easy apply, people are redirected towards our application, reducing navigation time.